Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.
Peter Rössger is founder of beyond HMI/////. We focus on creating knowledge on HMIs, usability and user experience for the automotive industry, the Industrial Internet, mobile machinery, and software applications. We perform studies on usability and user experience. We use our knowledge to develop HMI concepts for our customers. Until early 2015 Peter was Business Development Director at TES Electronic Solutions GmbH. During his 12 years with Harman Automotive he created HMI concepts for automotive OEMs like Mercedes, Porsche, Toyota, Hyundai, PSA, Ferrari, and Harley Davidson. For Daimler he worked 4 years in driver-vehicle interaction. Peter holds a doctoral degree in Human Factors Engineering from the Technical University of Berlin. He published various papers on usability, user experience, cross cultural HMIs, and autonomous driving. He lives at Böblingen near Stuttgart, Berlin, and at Port d'Andratx, Mallorca.
UX Designer, Bosch Engineering GmbH
Patrick Kühnle studied communication and interaction design at HfG Schwäbisch Gmünd and IUAV in Venice. He began his career in 2012 as an Art Director for Creative Media at an agency specializing in spatial communication and experience design. With a strong focus on the automotive sector, Patrick worked on international projects for well-known global brands. In 2017, he joined Bosch Engineering as a UX Designer, where he contributes his skills and knowledge to a variety of user-centered projects and products, including projects related to HMI.
EV Product Planner, Ford Werke GmbH
With a background and education in cognitive psychology and cognitive ergonomics, Iris’ work focuses on human-machine interfaces in the field of automotive.
For over 14 years Iris has joined the Ford Motor Company where she gained experience in the fields of HMI, digital experiences, and UX research. Iris is responsible for usability and UX testing as well as working on concept development for future Human Machine Interfaces.
Team Lead HMI, ika RWTH Aachen
Thomas Lennartz is a Research Associate and Team Lead HMI at ika - RWTH Aachen University, and as such he deals with the current challenges of future mobility daily. With a background in automotive engineering, he specializes in conducting research within the emerging field of HMI development. Currently, Thomas is actively engaged in a public research project focused on designing automated shuttles as a novel mode of mobility in public transport. Recognizing that mobility extends beyond traditional vehicles, he collaborates within an interdisciplinary team to explore innovative concepts in micromobility. This research aims to introduce unprecedented flexibility in modern freight transport through the utilization of delivery robots. The pivotal factor influencing the acceptance of this new technology in public spaces is the user experience, a facet he prioritizes in his work.
Research Associate, ika RWTH Aachen
Lena Wirtz is a Research Associate at Institute for Automotive Engineering (ika), RWTH Aachen University. With a background in Computer Engineering, she specializes in conducting research within the field of HMI development. She has been involved in diverse projects on the topics of trust in Automation, HMI in automated driving and the study of driver distraction. Currently, Lena is actively engaged in a public research project focused on developing inclusive human machine interfaces for automated shuttles as a novel mode of mobility in public transport.
UX Researcher, Bosch Engineering GmbH
Tanja is a UX Researcher currently contributing her expertise at Bosch Engineering GmbH, where she has been driving user-centered design initiatives since April 2022. She did her Master’s in Business Psychology at HfT Stuttgart, enhancing her skills in market research, survey construction, consulting and creating seamless user interactions. During her studies she gained experience in the automotive industry before joining Bosch Engineering GmbH.
UX/UI Advanced Engineer, Mercedes-Benz Group AG
I am Caroline Olsienkiewicz, a UX/UI Engineer and HCI specialist driven to craft exceptional user experiences. With a Bachelor's in Mediainformatics (LMU Munich) and a Master's in HCI (University of St. Andrews), I'm in my sixth year at Mercedes-Benz AG, envisioning the future through innovative UX/UI concepts. I am committed to crafting seamless and intuitive experiences for both drivers and passengers alike, drawing upon my background in both technology and psychology to enhance the driving experience for all.
Lead Digital Product Design ADAS Ford EU, Ford-Werke GmbH
With a background and education in computer science and cognitive psychology, Thomas’ work focuses on human-machine interfaces in the field of advanced driver assistance systems and autonomous driving.
For over 17 years Thomas has joined the Ford Motor Company where he gained experience in the fields of HMI, digital experiences, and UX research. Thomas is leading a diverse team of designers, software engineers and human factors specialists working on concept development for future Human Machine Interfaces.
Simplicity. Perfection. Realization. beyond HMI///// is your strategic partner for usability, user experience and HMI development.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 420,000 associates worldwide (as of December 31, 2022). According to preliminary figures, the company generated sales of 88.4 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 85,000 associates in research and development, of which nearly 44,000 are software engineers.
Ford-Werke GmbH is a German car manufacturer headquartered in Niehl, Cologne, North Rhine-Westphalia and a subsidiary of Ford of Europe, which in turn is a subsidiary of Ford Motor Company. Ford-Werke GmbH is A company with a long tradition in Germany Since the start of Ford in Germany in 1925 in Berlin, the automobile manufacturer has produced more than 40 million vehicles in Germany and Belgium. Since 1930, Cologne has been the seat of the company and, since 1998, the seat of the administration of Ford Europa, which is responsible for 50 markets. Cologne is also the main production plant for the Ford Fiesta. In the Domstadt, the manufacturer employs 17,300 people. More than 6,000 will be added to the Ford plant in Saarlouis, the European headquarters for the Ford Focus. In Germany, around 25,000 employees work for Ford. More than 80 percent of the production in Cologne and Saarlouis is destined for export - the most important foreign markets are the UK, France, Italy and Benelux. But also distant destinations like Brunei, Japan and Tahiti are supplied.
As part of RWTH Aachen University, the Institute for Automotive Engineering (ika) researches the complete vehicle including its systems and their interactions. From the initial idea to innovative component and system concepts to vehicle prototypes, the Institute's staff actively design solutions for tomorrow's mobility. To this end, we work together in public and bilateral projects with and for manufacturers and suppliers with an automotive focus to ensure that future mobility will continue to be safe, efficient and attractive.
Mercedes-Benz Group AG is one of the world's most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of high-end passenger cars and premium vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility safely and sustainably as both a motivation and an obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire.
Ford-Werke GmbH is a German car manufacturer headquartered in Niehl, Cologne, North Rhine-Westphalia and a subsidiary of Ford of Europe, which in turn is a subsidiary of Ford Motor Company. Ford-Werke GmbH is A company with a long tradition in Germany Since the start of Ford in Germany in 1925 in Berlin, the automobile manufacturer has produced more than 40 million vehicles in Germany and Belgium. Since 1930, Cologne has been the seat of the company and, since 1998, the seat of the administration of Ford Europa, which is responsible for 50 markets. Cologne is also the main production plant for the Ford Fiesta. In the Domstadt, the manufacturer employs 17,300 people. More than 6,000 will be added to the Ford plant in Saarlouis, the European headquarters for the Ford Focus. In Germany, around 25,000 employees work for Ford. More than 80 percent of the production in Cologne and Saarlouis is destined for export - the most important foreign markets are the UK, France, Italy and Benelux. But also distant destinations like Brunei, Japan and Tahiti are supplied.