This presentation not only explores the broader shift that is happening to automotive businesses – from traditional to mechatronic tech businesses, but also delves into Jaguar Land Rover’s (JLR) strategy. From a business standpoint, emphasizing cross-disciplinary team collaboration for shaping intelligent and personalized user experiences is core to developing cars of the future and this itself leads to business transformation. Join a comprehensive discussion that navigates the evolving landscape, illuminating the intersection of technology, design, and business strategy, and how to enhance customer experiences in the automotive realm, while gaining insights into the highs and lows of the integration process.

Main takeaways:

• The evolution of automotive businesses
• The intersections of technology and business strategy to elevate customer experiences
• JLR’s approach to personalized user experiences