STREAM B | Case Study: Automotive AR – Enhancing Safety in Manual Driving and Fostering Trust for Autonomous Vehicles

Session

Automotive AR – Enhancing Safety in Manual Driving and Fostering Trust for Autonomous Vehicles

STREAM B | Case Study

Thursday, June 27

03:30 PM - 04:00 PM

Live in Berlin

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Exploring the integration of automotive AR into contemporary and future vehicles, this presentation investigates its role in enhancing manual driving experiences on one side and bolstering trust in AD cars on the other. By delving into current AR implementations, including Head-Up Displays, navigation aids, and virtual cockpits, it illuminates how AR technologies contribute to an intuitive and informed driving environment and what needs to be built for them to truly be of use to the drivers and passengers. From providing real-time assistance and safety features in manual driving to offering transparent insights into the decision-making processes of AD cars, Karlheinz will examine the tangible impact of AR on the present and future of automotive technology.

Hear about:

How AR is serving safer manual driving
How AR builds trust in autonomous driving
Current AR technologies in vehicles, like Head-Up Displays and virtual cockpits for an intuitive driving environment
Future challenges for widespread AR adoption

Autonomous Driving, Active Safety & HMI

Presentation

Speaker

Karlheinz Blankenbach

Academic Head of Display Lab, The Display Lab of Pforzheim University

Prof. Dr. Karlheinz Blankenbach is a full-time professor at Pforzheim University. He founded the Display Lab, which focuses on applied R&D on displays: Optical measurements, image processing algorithms, driving electronics, and evaluation. The activities of Karlheinz and his team resulted in numerous projects related to electronic displays and LEDs funded by the government and industry as well as publications, patents, talks, and workshops. He is vice-chair “AUTOMOTIVE/VEHICULAR DISPLAYS AND HMI TECHNOLOGIES” of the Society for Information Display (SID, www.sid.org), chairman of the German Flat Panel Forum (DFF, www.displayforum.de) and the “Electronic Displays Conference” (www.electronic-displays.de).

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Company

The Display Lab of Pforzheim University

www.displaylab.org

The Display Lab of Pforzheim University was founded in 1997 by Prof. Dr. Karlheinz Blankenbach. We provide R&D partnership and experience in displays from evaluation, optimization, measurement, and display driving (interfacing). Other competencies are touch and gesture systems. Our work resulted in numerous projects funded by the government and industry. Pforzheim University is one of the largest of its kind in Southern Germany. We offer numerous study programs for bachelor’s and master’s degrees as well as two collaborative PhD programs. Our focus is interdisciplinary and know-how transfer to industry.

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