Luxury cars are not just about high performance and quality; they are also about providing an exceptional user experience. The user interface of luxury cars plays a vital role in influencing purchasing decisions, and car manufacturers are investing in developing user interfaces that meet the demands of their discerning clientele. This presentation delves into the significance of user interfaces in luxury cars, examining the psychology of buyers in this segment and the various factors that influence a high-end user interface. The presentation also explores the new customer base in Asia and the increasing number of female buyers, highlighting their specific needs and preferences.