As automotive technology advances, drivers are faced with a choice between phone mirroring systems and embedded In-Vehicle Infotainment (IVI) systems. This topic delves into user preferences and expectations for these competing technologies. Phone mirroring, through platforms like Apple CarPlay and Android Auto, offers seamless smartphone integration, providing a familiar and connected experience. On the other hand, embedded IVI systems offer dedicated, integrated solutions with deeper vehicle integration and enhanced reliability. During this session, Eva aims to uncover which system better aligns with user needs, guiding future automotive infotainment development.

• Familiarity of phone mirroring vs. integration of embedded IVI
• How to best meet evolving consumer demands