Imagine a future where every transparent surface in a vehicle has the potential to be an information display. Imagine the endless possibilities to deliver and display real-time data, relevant and targeted information, enhancing safety, convenience, connectivity, and so much more. Ceres hologram mastering and HoloFlekt® film manufacturing capability, make that dream possible today with precision-engineered display solutions that can enable transparent surfaces to display information – opening up a world of opportunities for automotive OEMs and HMI designers. This presentation delves into the Ceres technology that makes this all possible, provides important insights into the range of display configurations that are possible to implement, and gives insight into manufacturing readiness – including the downstream windshield lamination process developed by Eastman Chemical. Finally, it outlines new support resources and opportunities for OEMs to design, develop, and test new engaging content for this new display medium, enabling HMI and UX that will enhance safety, comfort and desirability for drivers and passengers.

Gain insights into:

• HoloFlekt® based display system advantages and potential design configurations
• The underlying HoloFlekt® technology and windshield manufacturing process readiness
• Support for the design, development and test of new content, HMI, and UX in this medium