Antonio Cobaleda Cordero is a Spanish design engineer with 12+ years of experience in product design, innovation, and development, and a trajectory firmly rooted in both academia and industry. He has worked as a design researcher, product developer, and innovation consultant in organisations of all sizes, public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and user-centric future for electric mobility. His current role at Polestar as a UX Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.

Antonio Cobaleda Cordero is a Spanish design engineer with 12+ years of experience in product design, innovation, and development, and a trajectory firmly rooted in both academia and industry. He has worked as a design researcher, product developer, and innovation consultant in organisations of all sizes, public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and user-centric future for electric mobility. His current role at Polestar as a UX Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.

Simone Falcioni performs benchmarking and market research activities, mainly focusing on human-machine interfaces and in-cabin monitoring devices. He is also responsible for coordinating the regulatory activities of Tokai Rika in Europe, identifying the strategic trends, and following up on the activities to be undertaken for future developments. He is a mechanical engineer with a strong focus on testing engineering, alongside deep knowledge and experience in standards and regulations. 

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, was launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon. The Polestar 0 project supports the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero.

Tokai Rika Co., Ltd. is driven to innovate "Human Interface" technologies, which help cars communicate better with people. Our goal is for the car to feel like an extension of human sensations and impulses, enhancing the rapport between car and driver. These "Human Interface" technologies enable us to produce automobile control systems and components that accurately relay human commands, as well as security devices that prevent unauthorized entry and safety systems that protect human lives. We are proud to have taken part in building a rich car culture, and we continue to supply innovative systems with state-of-the-art technologies in the 21st century. Giving concrete shape to moving experiences - that is Tokai Rika´s mission. TRBE mainly deals with Sales and sales engineering of automotive parts in Europe.