Keynote
Thursday, June 19
08:45 AM - 09:15 AM
Live in Berlin
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In this talk, Samuel Wijk, HMI & UX Chief for Lynk & Co Design, will discuss the innovative sound branding strategy for Lynk & Co. The presentation will cover the objective of creating a distinct sound identity for Lynk & Co, addressing customer concerns about harsh and low-quality sounds, and developing a cohesive sound family to enhance auditory comfort. Wijk will delve into the philosophy and collaborative process behind the sound design, blending tradition with technology to create a unique driving experience. The talk will also outline the development process, including collaboration with specialists, competitor benchmarking, internal strategy development, in-house sound production, and rigorous testing and approval in China.