Keynote
Friday, June 20
08:30 AM - 09:00 AM
Live in Berlin
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Today vehicles are equipped with a myriad of functions, including various screens and physical controls integrated into the dashboard. However, ensuring discoverability amidst this complexity is crucial for enhancing user experience. This presentation explores the importance of discoverability in vehicle interiors and examines strategies for suppliers to support this aspect. Moreover, it will examine the challenge of catering to evolving user needs while continuing to innovate. With the need for interiors to evolve to meet changing demands, Duncan discusses approaches to ensure that users can easily find and access the features they require at the right moment, striking a balance between innovation and practicality.
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