Case Study
Thursday, June 19
09:45 AM - 10:15 AM
Live in Berlin
Less Details
How can light pulses in the vehicle interior improve the performance and well-being of the passengers? Scientists at the Fraunhofer IAO are researching answers to this question at the Mass Personalization High-Performance Center in the “Mobility and Living Spaces” department. As part of an international research collaboration with a non-profit scientific research foundation, an initial vehicle prototype was prepared in San Diego and tested with various users. The researchers’ vision is to use digital and immersive services – as an early starting market, particularly in the luxury segment – to transform the vehicle interior into a mental refueling station. The so-called breathwork sessions, consciously guided and performed breathing exercises, supported by an immersive light experience, are intended to help reduce stress, promote the well-being of passengers, and recharge them with performance-enhancing vital energy.
Lessons learned and to be shared:
Franziska Braun is a research associate in the team for “Innovation Design” at the Fraunhofer Institute of Industrial Engineering. Her work focuses on the value-oriented design of innovative products and services. She studied industrial and strategic design and is currently doing her PhD at the University of Stuttgart on the issue of interdisciplinary development processes for radically innovative products.