Khryapchenkova explores the forefront of automotive technology, delving into the nuances of product experiences with a focus on the innovative approach taken by NIO. Beyond the routine over-the-air updates, NIO sets itself apart by establishing a direct channel for user feedback within the vehicle. Khryapchenkova dissects the various interfaces crafted by NIO, each meticulously designed to empower users in not only discovering but also immersing themselves in a rich tapestry of features. NIO’s commitment to a seamless user experience extends across diverse product domains within the vehicle, which enhances the overall user experience. Safety is paramount, but NIO goes a step further by intertwining it with emotionally resonant interfaces. The unique approach of NIO in blending safety protocols with interfaces caters to the emotional well-being of the driver.

In this session, you will discover:

• How NIO, besides the frequent over-the-air updates, also receives feedback from users directly in the car.
• Which interfaces does NIO offers its users, to help them better discover and enjoy the feature offering.
• How the different product domains communicate to each other and enhance each other’s experience.
• How driver’s safety can be connected to emotional user interface in NIO’s user-experience-defined vehicles.