Case Study
Friday, June 28
09:30 AM - 10:00 AM
Live in Berlin
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UX is a multidisciplinary approach based on an iterative test-and-learn process in order to improve the design. Mockups and HMI prototypes are essential in this iterative process for designing and conducting expert assessments or user tests. In recent years, virtual tools have advanced significantly, providing new opportunities to digitalize mockups and prototypes and iterate more efficiently. In this communication, I aim to give an overview of the possibilities offered by VR tools specifically in automotive design, map their applications in the UX approach, and address the related questions and challenges.
With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 20 years of experience in driving innovation and developing automotive user experiences, HMI (Human-Machine Interface), driving assistance systems, and automotive cockpits. Dr. Nicolas embarked on his career at PSA in the research and innovation department, becoming an HMI and human factors expert for PSA Groupe. Since 2013, he has been responsible for the UX and HF development teams. For four years, Laurent served as UX&HMI senior fellow and head of the French UX cross-functional platform, demonstrating a deep commitment to enhancing user experiences in the automotive industry.