Having the unique opportunity to work on both the carmaker and software development side allowed me to deeply understand automotive market trends, processes, and challenges. Throughout my career, I went from car product planning to cross-carline In-Vehicle Infotainment (IVI) and Connected Car Services deployments. Now, I create innovative In-Car Entertainment platforms that redefine how carmakers connect with their customers. My vision is to revolutionize the way entertainment is experienced on the go, making every car ride an opportunity for discovery and delight. I have a strong background in product innovation and strategy, design thinking, and user experience.