Simone Falcioni performs benchmarking and market research activities, mainly focusing on human-machine interfaces and in-cabin monitoring devices. He is also responsible for coordinating the regulatory activities of Tokai Rika in Europe, identifying the strategic trends, and following up on the activities to be undertaken for future developments. He is a mechanical engineer with a strong focus on testing engineering, alongside deep knowledge and experience in standards and regulations. 

Tokai Rika Co., Ltd. is driven to innovate "Human Interface" technologies, which help cars communicate better with people. Our goal is for the car to feel like an extension of human sensations and impulses, enhancing the rapport between car and driver. These "Human Interface" technologies enable us to produce automobile control systems and components that accurately relay human commands, as well as security devices that prevent unauthorized entry and safety systems that protect human lives. We are proud to have taken part in building a rich car culture, and we continue to supply innovative systems with state-of-the-art technologies in the 21st century. Giving concrete shape to moving experiences - that is Tokai Rika´s mission. TRBE mainly deals with Sales and sales engineering of automotive parts in Europe.