With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 20 years of experience in driving innovation and developing automotive user experiences, HMI (Human-Machine Interface), driving assistance systems, and automotive cockpits. Dr. Nicolas embarked on his career at PSA in the research and innovation department, becoming an HMI and human factors expert for PSA Groupe. Since 2013, he has been responsible for the UX and HF development teams. For four years, Laurent served as UX&HMI senior fellow and head of the French UX cross-functional platform, demonstrating a deep commitment to enhancing user experiences in the automotive industry.