Friedrich Niehaus is responsible for heading up projects in the field of human machine interaction including HMI for autonomous driving, V2V communication, automotive connectivity & BEVs in the Advanced Engineering Department at Daimler Trucks. He has a background in animation, photography & design and completed his diploma in industrial design at the Stuttgart State Academy of Applied Arts in 2012. He works currently in the field of UX evaluation & Method development, researching the use of Virtual Reality in evaluation.

Daimler Truck is one of the world's largest commercial vehicle manufacturers. They employ about 100,000 people at more than 40 locations in North America, Europe, Asia and Latin America and numerous sales and service locations in most countries in the world. In China, Daimler Truck holds a 50 percent stake in Beijing Foton Daimler Automotive. The joint venture with the Chinese partner Foton produces trucks under the Auman brand as well as the localized Mercedes-Benz Actros, which are manufactured specifically for the Chinese market.