Feiya is a Design Strategist and Senior UX/UI Designer at Changan Automobile European Design Center in Italy. With over three years in automotive design, she has led key projects, including social trend and user research, HMI concepts for the Viia show car, and UI strategies for the Deepal and Nevo brands. Her expertise spans research, design, project planning, and cross-cultural collaboration. Previously, she contributed to UI/UX design for startups and global firms, enhancing mobile, web, and automotive platforms.