Dr. Patrick Bartsch has been a Principal Product Technology Evangelist at Amazon Web Services (AWS) since 2020, bringing nearly two decades of global automotive industry experience to his role. His work focuses on enhancing automotive software development experiences, virtualizing embedded development targets, and leveraging generative AI to support in-vehicle software design, development, validation, and verification.
Patrick and his team have been instrumental in bringing embedded operating systems to the cloud, making them accessible to AWS customers in collaboration with industry partners. Recognized for his thought leadership, Patrick frequently speaks at major industry events, authors blog posts, and actively engages in customer transformation programs.
In his current role, Patrick is dedicated to transforming the automotive industry through tailored offerings in E/E architectures, software-defined and connected vehicles, and cloud products and services. His efforts aim to shift left the overall automotive embedded software development process, driving innovation and efficiency in the sector. Before AWS, Patrick served as Head of Technology Specialists Connected Car at Jaguar Land Rover, where he oversaw connectivity solutions from vehicle to cloud, connected car cybersecurity, and on-board and off-board Application Programming Interfaces. His team delivered a cutting-edge connectivity solution featuring dual e-sim and local sim-profile download capabilities, while also establishing the connected car cyber security framework and API design forum. Patrick's career includes roles at Audi and Volkswagen, where he contributed to various aspects of automotive technology. His experience spans from software development for embedded units and engine control optimization to leading infotainment system architecture design and connected car projects. Academically, Patrick holds a PhD in Electronics and Computer Science from the University of Hanover, Germany, complementing his Diploma in Mechanical Engineering (Automotive) from the University of Brunswick, Germany. He serves as a Lecturer at the University of Stuttgart, Germany, in mobile application development and as an examiner at the University of Exeter, United Kingdom.

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