Antonio Cobaleda Cordero is a Spanish design engineer with 12+ years of experience in product design, innovation, and development, and a trajectory firmly rooted in both academia and industry. He has worked as a design researcher, product developer, and innovation consultant in organisations of all sizes, public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and user-centric future for electric mobility. His current role at Polestar as a UX Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.