Antonio Cobaleda Cordero is a Spanish design engineer living in Sweden with +10 years of experience in academia and industry. He has worked as a user researcher, product developer, and innovation consultant in organisations of all sizes, both public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design in June 2022, he returned to the industry to contribute to developing meaningful, user-centric electric cars. His current job as Senior User Researcher at Polestar focuses on the complex and multi-layered user experiences of/ with/ through products, services, and systems. as well as how these contribute to users’ well-being.
The Pop in Your Job
There are several aspects of my job that I love. The main one is that working in automotive as a car nerd is a dream come true. Also, due to my background and role I am working very closely with extremely talented colleagues in new products and developments, meaning that I see the future taking shape around me already today. My work allows me to add high value to the products we create by informing and influencing the decision making. Last but not least, the main driver of my career and professional choices was the desire to impact people’s lives positively, and this job gives me the power to do so.