Andy Travers is an accomplished CEO with a proven track record in technology startups across the semiconductor IP, mobile, and photonics sectors. He brings 20+ years of expertise in technology IP commercialization, business development, corporate management and fund raising to Ceres Holographics. After joining Ceres in 2014 to assess new commercial opportunities and set the strategy for the company, he has been instrumental in raising venture capital, grant funding, and recruiting the team to industrialize Ceres innovative holographic mastering and manufacturing technology for new transparent and augmented reality display applications for the automotive, transport and consumer markets.

The Pop in Your Job:
Bringing new technology to market is a buzz, and of course, seeing at the end, positive commercial results and business success that started with a well-thought-out original technical, business, and fund-raising plan is very satisfying. But the journey along the way is exciting and no day is really the same.

Ceres Holographics specializes in cutting-edge methods to design and manufacture image holograms and holographic optical elements (HOEs) for transparent and augmented reality displays as well as other light-guiding applications. Ceres Holographics is driven by a mission to transform and industrialise hologram design and manufacturing processes. Ceres advanced hologram mastering and high-volume production technology is not only redefining the standards of display size, performance, and quality in the industry, but is re-shaping hologram design and HOE manufacturing in the same way that silicon micro-electronics industry was transformed from the 1980’s to what it is today. This is enabling automotive and consumer product designers to think out-of-the box in terms of new UX and customer HMI experiences.