Alexander Grasse is a seasoned professional with over 20 years of experience in the
automotive industry. After studying computer science with a focus on real-time 3D rendering,
he successfully introduced 3D visualization technology (VRED) into the automotive
industry.
Since 2016, Alexander has shifted his focus to Human-Machine Interface (HMI), recognizing
its growing importance in automotive design. Now he is working on the next chapter of
developing the HMI development platform, Incari Studio.
As the Chief Product Officer (CPO) at Incari, Alexander plays a key role in steering the
company's strategy in HMI evolution. Incari specializes in creating an HMI development
platform with a no-code approach, empowering designers and developers to create user-friendly
interfaces without extensive coding knowledge.