We fuse digital with physical HMI Pilotfish is a strategic design consultancy where we transform smart technologies into desirable and meaningful user experiences. We specialise in creating compelling human machine interactions by fusing the digital and physical aspects of HMI design. Over many years, we have been working with industry-leading automotive companies to build and implement tangible HMI strategies. Based on our cross-industry expertise, we support our customers in driving the convergence of connected consumer electronics and automotive experiences and services. We analyse your end customers’ expectations to provide new insights and solutions that generate value. Through cross-pollination of other industries’ developments with the automotive world, we extract invaluable input for our creative output. By conducting qualitative user research and user validation with experiential prototypes, we understand the end users’ needs and transform these insights into solutions that connect and interact with people in an enjoyable way. In everything we do, we consider the entire customer journey to successfully fuse digital with physical HMI experiences.