Ceres Holographics is enabling next-generation transparent displays through an innovative approach to the design and manufacture of holographic optical elements (HOEs). Our unique mastering and production technology delivers the scale and performance required for transparent display in automotive applications. At the heart of our solution is a digitally-controlled mastering and replication technology that has been in development for more than a decade. Now available as a commercial offering, Ceres produces high quality, precision-engineered holograms faster and in a repeatable, scalable, cost-effective way not possible with previous generation analogue methods. Our main business focus is on the automotive sector to deliver HUD and other transparent display systems, improving passenger safety and comfort.